THE HUI PROJECT

DVD slip
2014

This project came up in 2014 when Mr. SeeWai Hui took noticed of my work for the end credit to the movie “Delete Lovers”. He was in production of remastering movies that his father, Mr. Michael Hui  and his brothers, created during what could be considered the “golden era” of Hong Kong comedy movies during the 80s and would like to have me create a dvd cover for the blu-ray collection release. He was very generous and did not set any boundries on what direction to take it.

With the theme of the project is to honor and celebrate his father’s work that had been held dear in the Hong Kong cinematic history, I decided that I would use the name and sign of the restaurant “Old Hui Cafe” in the movie “Chicken and Duck Talk” as the main subject of the cover.

I felt that by having this sign as a standalone subject was that the name of restaurant “Old Hui Cafe” was a very well known cultural reference to this movie. Another reason why was because of the neon sign. It gave a very unique and distinct trademark of the neon filled sign streets of Hong Kong during the 80’s. Even thou my childhood memories of Hong Kong during the 80’s was hazy. Some of my most vivid imageries were the night time bus rides with my parents down Mong Kok. Especially during some of those summer rainy nights. The techno colors of the street lit up the night sky. Windows covered with rain with each drop reflected the kaleidoscope of colors from the storefronts as we drove by.  

Hui Project 
Maya, Vray, Photoshop, AfterEffects

DVD Cover Layouts